adidas SPZL Spring/Summer 2017

21.03.2017

For SS17 SPEZIAL turns its attention to the parallels between British casual culture and Jamaican reggae culture. Two cultures which, at first glance, seem glaringly different but share a host of commonalities. Linked through a love of music, football and fashion, the two subcultures are paid tribute to in reinvented staples of modern menswear. Military inspired jackets, full tracksuits, knitted polos, iconic 3 stripe trainers and leisure shoes all play a part in nodding towards two distinct cultures, and highlighting our similarities rather than our differences.

The collection will be sold from Friday, March 24th, 0:01 cet online here and instore from 10.30 cet.

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