When thinking of understated, minimal men’s and women’s clothing with that hard-to-define effortless something, the name Atelier de Production et de Création, or A.P.C., is one that immediately springs to mind.  A.P.C is a creation of Jean Touitou, a Tunisian born designer. After more than 20 years of invention he has hundreds of followers with even a whole new generation appreciating the brand and new stores opening all over the world.