Launched in 2004, Common Projects was established by art director Prathan Poopat and creative consultant Flavio Girolami. Drawing on their backgrounds in fashion, the duo combines utilitarian design with Italian quality and construction, resulting in minimalist shoes made in Italy. In 2010 Woman by Common Projects was launched for the Spring Summer season embodying the same principles as the mens collection. New Editions by Common Projects was launched in 2012 based on the original Common Projects ethos along with being a more easily accessible mens sneaker option.