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Diadora was a titan in the ’70s, ’80s, and ’90s. Dominating in sports like tennis and soccer, athletes like Björn Borg and Roberto Baggio helped turn the Italian sportswear company into a household name across the globe.
It’s a decision that’s helped to refine the unique “X-factor” that makes Diadora standout from the others: The brand’s roots in Italian craftsmanship. As the upscale Diadora Heritage line gains its footing at home in Italy—with its sights set abroad—it’s clear that the line embodies the best of the past, present, and future.