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The Helmut Lang fashion brand was created by Austrian fashion designer Helmut Lang (born 1956) in 1986. The Helmut Lang brand still exists today, but has been carried on without Lang’s involvement since 2005. Helmut Lang, a fashion autodidact, set up a made-to-measure fashion studio in Vienna in 1977 and opened a boutique there in 1979, at the age of 23. His clothes were fairly successful in his native Austria, and, after presenting his work as part of an exhibition titled “l’Apocalypse Joyeuse” at the Centre Pompidou in Paris, initiated by the Austrian government, he branched out successfully to Paris in 1986 and created the label “Helmut Lang”.