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James Perse was born in Los Angeles, California in 1972. James’ childhood was split between the beach, the hockey rink and the floor of his father’s innovative Los Angeles boutique, Maxfield. With Maxfield at the forefront of putting Los Angeles on the fashion map, James received an incidental education on cutting edge fashion from Europe and Asia, on modern architecture, furniture design and on the elegant and the clean-line.

His passion for minimalist architecture influenced by warm west-coast indoor outdoor living and the casual clothing that’s inspired by it, ultimately resulted in James’ personal design philosophy and aesthetic – low maintenance high fashion – emphasizing elegance and comfort, pairing sophistication with simplicity. James has applied this visionary approach in every step of defining and developing the brand.