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JOSEPH is a fashion brand and retail chain that was established in London by Moroccan entrepreneur Joseph Ettedguiand his family in 1972. JOSEPH is known for sharp tailoring. Creative Director Louise Trotter recreates classics with a cool, modern edge. From the Flagship 77 Fulham Road store, the brand’s global reach continues to expand. The brand has been at the forefront of British fashion for four decades, with an authoritative view of the trends and select multibrand curation of key international designers.