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Lacoste L!VE is a new collection that’s all about invoking the playful, innovative spirit of the man behind the crocodile, René Lacoste. It draws from a colorful, sporty heritage and impeccable French elegance and mixes it up with contemporary styles to appeal to a young, style-savvy audience. Never taking itself too seriously, Lacoste L!VE dares to strike an irreverent tone. René would be proud.