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This company was started by William J. Riley in Boston, Massachusetts in the early 1900’s. He was determined to help people by making shoes with arch supports for a better feel. In 1934, William joined Arthur Hall with his business. Arthur was very good at selling arch supports to policemen and other people who worked on their feet all day. William’s plan was to offer a shoe that would be more comfortable to people who had foot problems. In 1954, Arthur Hall sold New Balance to his daughter and son-in-law, Eleanor and Paul Kidd. Although they still made arch supports and prescription shoes things changed in 1961 when they created the “Trackster” . The Trackster was the worlds first high performance running shoe and it was made in different widths. After that, New Balance was starting to make a great name for years to come.